TikTok is introducing a updated setting that allows them to reduce the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform revealed that it currently hosts over 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a widespread launch. This shift coincides with a surge in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing video streams on a popular video site only show content made by AI. A considerable share of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is often absurd or dreamlike.
Based on user feedback that numerous viewers enjoy content produced via AI tools, from computer-generated images to science explainers, and we aim to offer the community the ability to increase or decrease of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
The platform shared that there are presently over a billion videos on its service identified as artificially created. Collectively, over 100 mn pieces of content are uploaded to the app daily, making clips made by AI a limited portion of its overall inventory.
User Control Features
Members will be capable of reduce or increase the amount of artificial media they watch by using the “manage topic” option in the application and picking “AI-generated content”. Additional categories that are already be modified under the tool cover politics, fashion, cosmetics, and movement.
AI Disclosure Rules
Its guidelines require content makers to tag lifelike artificially created content, and it forbids dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Additionally, the app will now apply an artificially created watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
The platform is furthermore introducing a $2 million educational fund for professionals and institutions to create informative material about using AI responsibly. This project will benefit educational bodies focused on training coding and technology.
Platform Protection
The video-sharing app has defended its content review process, following controversy over plans to make redundant numerous safety staff in the UK. The company is set to reduce hundreds of positions in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but AI can safeguard staff by removing the most distressing content before it is viewed by people. The company stated a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
